Why Do You Need A Certified Ford Repair Shop? Because You Love Your Truck!

ford collision repair westbury

From Steel to Aluminum

Aluminum was not the first choice for Henry Ford, designing his first car in 1896. Several years later his Model T, affectionately referred to as Tin Lizzy, was fashioned from vanadium alloy steel, offering superior strength. This first Ford vehicle was self-starting, much like its inventor. Ford’s first truck followed in 1917, based off the Model T and named the Ford Model TT. The truck had a cargo capacity of one ton, which was no small feat for that era.

ford auto body shop westbury

Whether you think you can, or you think you can’t–you’re right. – Henry Ford

The Ford F Series trucks were introduced in 1948, and the company reveled in its success for many years. Today’s Ford F-150 allows for as much as 3,270 pounds of maximum payload with the Heavy-Duty Payload Package. As an innovative company, Ford debuted the aluminum body F-150 to a skeptical public, inviting claims from rival manufacturers that it was no longer a serious contender in the pickup market, as real trucks have steel beds.

Keri Coach Is Now a BMW Certified Collision Repair Center

I am so obsessed with the cars that sometimes I feel like my heart is not a muscle, it’s an engine.
― Amit Kalantri, Wealth of Words

Keri Coach Works’ promise to our customers is commitment to providing exceptional auto body collision repair for all makes and models of vehicles. Exceptional service requires evolution. Our growth is directly related to that promise to our customers. Which means that we’re proud to announce that we’ve joined the newly expanded network of BMW Certified Collision Repair Centers. These centers have no equal when it comes to restoring your BMW to its original specifications.

Owning a BMW is not simply a financial investment. It’s an emotional investment. Your heart has a direct connection to that engine. Maybe you’ve always been a proud BMW owner. Or maybe your BMW is your first luxury vehicle. The car you’ve always dreamed of owning. BMW is not just a car, it’s a lifestyle. And to preserve that lifestyle, you take care of your BMW. You’re careful about where you park. You’re a conscientious driver. But no matter how responsible you might be, some things are out of your control. You have a minor or major accident. And that’s when you need Keri Coach Works.

Stop Skidding Around [Infographic]

Car skidding on snowy road

To everything
There is a season
And a time to every purpose
under heaven…

— Pete Seeger (“Turn! Turn! Turn!”)


It’s embarrassing to admit, but we really wish we had no customers. We would happily find a new line of work if their cars were, miraculously, no longer subject to dents, dings, and more serious damage. Regrettably, despite drivers’ best efforts and all the high-tech anti-collision gadgetry built into today’s automobiles, they still get involved in fender benders, sideswipes, smashups, and other types of accidents. And these accidents occur at all times of year. Every season has its special road hazards that drivers should be aware of. These include, for example:

  • Spring: newly active animals, a flurry of bicyclists on the road, sudden hailstorms, and unexpected potholes
  • Summer: busy construction zones, tire blowouts due to heat, more motorcyclists on the road, and sun glare
  • Fall: increased driving in the dark, more deer out during mating season, and pockets of fog and frost

5 Essential Items to Keep in Your Car [Infographic]

Emergency Road Sign

While on the road, everyone hopes and expects that the journey will be uneventful. And most of the time, it is. But every now and then, no matter how careful the driver, they may find themselves involved in a fender-bender, collision, or other highway mishap. In that case, if the damaged vehicle is at all still drivable, try to maneuver it as far as possible off to the side of the road, away from any passing traffic. Safety first!

Then call for help (almost everybody nowadays owns a cell phone, so that should be the easy part). If the incident occurs in a populated area, you should have no trouble summoning whatever emergency assistance is needed, along with a tow (if necessary) to a nearby service station or certified auto body repair shop (like Keri Coach Works). In more remote areas, however, you may end up having to wait a while for help to arrive.

In either case, it is a good driver safety practice to always be prepared for any eventuality. That means making sure your vehicle is stocked with certain useful things that you may need in an emergency situation. The infographic below will serve as a checklist of the most essential items all drivers should keep in their car at all times in the event of an accident.

(Click on this image to download a printable PDF of the infographic.)

Keri Coach Works Auto Body Repair Certification Guide [Infographic]

Auto repair tools

Fender-benders and other types of auto body collision damage can’t always be prevented. But when they happen, don’t settle for anything less than excellence in having it repaired.

At Keri Coach Works, we strive every day to demonstrate our dedication to excellence in service to all our customers in Long Island, New York. One way we do this is by constantly staying abreast of the speed-of-light technological changes that are the hallmark of today’s automobile manufacturing industry. Thorough and ongoing training in the tools and materials needed to repair damage to vehicles involved in auto collisions is how we meet that goal. As our business has grown, so has the number of industry certifications we have earned. This infographic provides a handy guide to the types of vehicle makes/models our professional service technicians are qualified to repair.

(Click on this image to download a printable PDF of our Auto Collision Repair Certification Guide infographic.)

Auto Body Shop Collision Repair Certification: What It Means

Interior of Keri Coach Works Body Shop in Westbury, NY

“Excellence is never an accident. It is always the result of high intention, sincere effort, and intelligent execution; it represents the wise choice of many alternatives—choice, not chance, determines your destiny.”
—Aristotle


In any field of human endeavor, certain principles of excellence remain constant. These include:

  • Love what you do.
  • Knowledge is power.
  • Build on your experience.
  • Competence is an endless quest.
  • Improve your craft daily.
  • Never stop learning.

Striving to achieve these principles is what sets successful individuals and businesses apart from all the others. This truth applies to all types of work, whether you are a custodial worker, a heart surgeon, or the CEO of Fortune 500 company.

And in this age of super-specialization, it especially applies to today’s auto body collision repair shops. Long gone are the days when any reasonably competent mechanic could repair a damaged vehicle of any make and model. Nowadays, the sheer variety of technologies, materials, engineering, and even software that goes into building 21st-century cars makes such generalized knowledge less than useless.

At Keri Coach Works, we strive every day to demonstrate our dedication to excellence in service to all our customers. To that end, we have built our business by investing in the right tools and the proper training for all our collision repair technicians, so they are able to bring your damaged vehicle back to like-new condition—without compromising safety, warranty, or resale value.

As of now, the number of vehicle makes/models that we are qualified and certified to repair has grown to include the following.

Subaru Certified: Why It Matters

Subaru showroom vehicle

A body shop is a body shop is a body shop. Right? Wrong! As with any human skill, levels of expertise and experience will vary from shop to shop and from individual to individual. Some mechanics are just better at it than others; and the collective skill of all the mechanics working at a single facility can vary—often significantly—from one to the other.

Interior of Keri Coach Works Body Shop in Westbury, NY
Keri Coach Works, Westbury, NY

Similarly, a car is a car is a car. Right?! Wrong again! A long time ago, in an automotive galaxy far, far away, when the car industry was relatively young, one vehicle was more or less indistinguishable from another. Sure, some makes and models were simply better than others right off the assembly line. Some were known for their superior performance on the road, while others could boast about their extra-eyecatching stylish or sporty looks no matter where they were.

But aesthetics and engineering aside, underneath it all most automobiles could be characterized as “generic”: that is, they were all basically a collection of seats inside a box bolted to a chassis mounted on a set of four wheels—a self-motile machine equipped with lights and mirrors, propelled by a petroleum-fueled internal combustion engine, and controlled by a steering wheel, gear shift, gas-pedal, and brake. If it broke down, was involved in a collision, or otherwise damaged in some way far away from the dealer from which it was first purchased, no problem! Pretty much any competent mechanic could fix it. And if it needed new parts, again no problem: a good many of those parts were more or less standard and interchangeable from one make/model to another, and could easily be obtained from any well-stocked auto parts supplier.

Well, those days are long past.

Everywhere a Sign: How to Avoid a Trip to Your Friendly Local Body Shop

Road signs

People past a certain age and given to nostalgic rumination will likely remember “Signs,” a popular song from the early 1970s by the Canadian rock group Five Man Electrical Band:

The message of the song is clear: nobody likes to be ordered what to do against their will, least of all by impersonal signage. (And—let’s face it—big highway billboards really do clutter up the scenery!) But there is one kind of sign that car drivers had best obey: namely, road signs. Not only can they save you an unnecessary trip to an auto collision repair center…they can save your life! For that reason, drivers ignore them at their peril.

Springtime Is Tire Time—for Driver Safety! [Infographic]

Painted car tire with flowers growing inside

Spring has sprung at last. Snow is melting, sap is running, birds are singing—and beautiful potholes are blooming in our roads all across the land.

Winter is rough not just on roads but on tires as well. What with sand, salt, brutal temperature swings, bouts of liquid and frozen precipitation, and the resulting unexpected divots dotting public thoroughfares, tires can get worn down, damaged, deteriorated, and badly deflated. Thankfully, summer is just around the corner.

We at Keri Coach Works are always ready to repair any dents or dings your vehicle may sustain from auto collisions. But we would much rather that it wasn’t involved in an accident in the first place. Regular maintenance is the #1 step all vehicle owners should take for safe, incident-free driving. And when the vernal equinox rolls around, the most important preventative care you can do involves your tires. To that end, we offer this handy springtime guide to seasonal tire maintenance.

The Physics of Car Crashes—and Why You Should Avoid Them

Two cars in crash test
“It’s not the fall that kills you; it’s the sudden stop at the end.”
― Douglas Adams

That quip by famed satirist and author of the 5-book “trilogy” The Hitchhiker’s Guide to the Galaxy may be moderately funny (all right, somewhat lame), but it also happens to be literally true. The scientific basis underlying this assertion can be expressed as a two-part logical equation, where…

  • “Vi” is your initial velocity
  • “t” is the total length of time of your fall
  • “a” is acceleration due to gravity as you fall
  • “Vf” is final velocity

…and where…

  • “m” is momentum
  • “ΔV” is change in velocity
  • “ΔT” is the time it takes to stop falling
  • “F” is force

Equation for falling and stopping

The first half of the equation denotes the fall (which is not fatal); the second half denotes the sudden stop (which most assuredly will be). Put another way, it’s not gravity you have to worry about, but Force.