Certification

Why Certification Matters When It Comes to Auto Body Repairs

Autobahn

The Autobahn in Germany—full name Bundesautobahn, which translates as “federal motorway”—has no speed limits for extensive stretches of asphalt. Cars are known to reach astonishing speeds of over 190 mph. It takes a dynamic automobile, like a BMW 440x, to accomplish such feats. While thrill-seekers on the autobahn do not earn glistening trophies or champagne showers, pleasure and pride are their coveted accolades.

Driving a safe, high-end vehicle like a BMW or a Tesla does not require the acumen and training of an astronaut captaining a SpaceX rocket. Instead, in most modern-day vehicles the sophisticated computers and software, hybrid fuel configurations, and state-of-the-art built-in diagnostic and calibration systems function autonomously or can be operated with a mere push of a button, or even just a simple voice command. However, these complex, automated operations are akin to synapses in the human brain—easily susceptible to disruption when some other part of the car is damaged.

Why Tesla Auto Body Shop Collision Repair Certification Should Matter to You

Tesla logo

When Henry Ford made cheap, reliable cars, people said, ‘Nah, what’s wrong with a horse?’ That was a huge bet he made, and it worked.

—Elon Musk


This weekend, for the first time in 10 years, the United States launched a manned rocket into orbit from Cape Canaveral, with the aim of docking with the International Space Station. This feat was a joint effort by NASA, a government-funded organization, and a private company that goes by the name of Space Exploration Technologies (better known as SpaceX for short). The success of this launch is due, in large part, to the cost-saving innovations in rocketry by SpaceX engineers—one of the most impressive of which is the use of a reusable Falcon booster rocket. Yet, when somebody has a breakthrough innovation, it is usually a combined cascade of events. “Very rarely, is it one little thing,” according to Elon Musk, the CEO/CTO of SpaceX. “It’s usually a whole bunch of things that collectively amount to a huge innovation.”

SpaceX Falcon launch, May 2020
A SpaceX Falcon 9 rocket carrying the company’s Crew Dragon spacecraft lifts off from Launch Complex 39A at NASA’s Kennedy Space Center in Florida on May 30, 2020, carrying NASA astronauts Robert Behnken and Douglas Hurley to the International Space Station for the agency’s SpaceX Demo-2 mission.
Image credit: NASA TV.

Why Do You Need A Certified Ford Repair Shop? Because You Love Your Truck!

ford collision repair westbury

From Steel to Aluminum

Aluminum was not the first choice for Henry Ford, designing his first car in 1896. Several years later his Model T, affectionately referred to as Tin Lizzy, was fashioned from vanadium alloy steel, offering superior strength. This first Ford vehicle was self-starting, much like its inventor. Ford’s first truck followed in 1917, based off the Model T and named the Ford Model TT. The truck had a cargo capacity of one ton, which was no small feat for that era.

ford auto body shop westbury

Whether you think you can, or you think you can’t–you’re right. – Henry Ford

The Ford F Series trucks were introduced in 1948, and the company reveled in its success for many years. Today’s Ford F-150 allows for as much as 3,270 pounds of maximum payload with the Heavy-Duty Payload Package. As an innovative company, Ford debuted the aluminum body F-150 to a skeptical public, inviting claims from rival manufacturers that it was no longer a serious contender in the pickup market, as real trucks have steel beds.

Keri Coach Is Now a BMW Certified Collision Repair Center

I am so obsessed with the cars that sometimes I feel like my heart is not a muscle, it’s an engine.
― Amit Kalantri, Wealth of Words

Keri Coach Works’ promise to our customers is commitment to providing exceptional auto body collision repair for all makes and models of vehicles. Exceptional service requires evolution. Our growth is directly related to that promise to our customers. Which means that we’re proud to announce that we’ve joined the newly expanded network of BMW Certified Collision Repair Centers. These centers have no equal when it comes to restoring your BMW to its original specifications.

Owning a BMW is not simply a financial investment. It’s an emotional investment. Your heart has a direct connection to that engine. Maybe you’ve always been a proud BMW owner. Or maybe your BMW is your first luxury vehicle. The car you’ve always dreamed of owning. BMW is not just a car, it’s a lifestyle. And to preserve that lifestyle, you take care of your BMW. You’re careful about where you park. You’re a conscientious driver. But no matter how responsible you might be, some things are out of your control. You have a minor or major accident. And that’s when you need Keri Coach Works.

Keri Coach Works Auto Body Repair Certification Guide [Infographic]

Auto repair tools

Fender-benders and other types of auto body collision damage can’t always be prevented. But when they happen, don’t settle for anything less than excellence in having it repaired.

At Keri Coach Works, we strive every day to demonstrate our dedication to excellence in service to all our customers in Long Island, New York. One way we do this is by constantly staying abreast of the speed-of-light technological changes that are the hallmark of today’s automobile manufacturing industry. Thorough and ongoing training in the tools and materials needed to repair damage to vehicles involved in auto collisions is how we meet that goal. As our business has grown, so has the number of industry certifications we have earned. This infographic provides a handy guide to the types of vehicle makes/models our professional service technicians are qualified to repair.

(Click on this image to download a printable PDF of our Auto Collision Repair Certification Guide infographic.)

Auto Body Shop Collision Repair Certification: What It Means

Interior of Keri Coach Works Body Shop in Westbury, NY

“Excellence is never an accident. It is always the result of high intention, sincere effort, and intelligent execution; it represents the wise choice of many alternatives—choice, not chance, determines your destiny.”
—Aristotle


In any field of human endeavor, certain principles of excellence remain constant. These include:

  • Love what you do.
  • Knowledge is power.
  • Build on your experience.
  • Competence is an endless quest.
  • Improve your craft daily.
  • Never stop learning.

Striving to achieve these principles is what sets successful individuals and businesses apart from all the others. This truth applies to all types of work, whether you are a custodial worker, a heart surgeon, or the CEO of Fortune 500 company.

And in this age of super-specialization, it especially applies to today’s auto body collision repair shops. Long gone are the days when any reasonably competent mechanic could repair a damaged vehicle of any make and model. Nowadays, the sheer variety of technologies, materials, engineering, and even software that goes into building 21st-century cars makes such generalized knowledge less than useless.

At Keri Coach Works, we strive every day to demonstrate our dedication to excellence in service to all our customers. To that end, we have built our business by investing in the right tools and the proper training for all our collision repair technicians, so they are able to bring your damaged vehicle back to like-new condition—without compromising safety, warranty, or resale value.

As of now, the number of vehicle makes/models that we are qualified and certified to repair has grown to include the following.

Why I-CAR Gold Class Certification Matters—to You

Old Service Station

Life is a series of natural and spontaneous changes. Don’t resist them; that only creates sorrow. Let reality be reality. Let things flow naturally forward in whatever way they like.
— Lao Tzu

Nostalgia is a funny thing. The distant, sepia-toned past, viewed through the lens filter of sentimental longing, resembles nothing so much as a kind of paradise lost, where life seemed somehow easier, simpler, more beautiful, less tragic—and much less expensive. If you remove the filter, however, and gaze at that past with detached objectivity, it quickly becomes apparent that the “good ol’ days” are almost never quite as good as they’re cracked up to be. The American automobile is a case in point.

If you think about it, U.S. cars made between the turn of the last century right up until the 1960s were really little more than horse buggies with internal combustion engines and an outer skin of painted steel, and maybe a little wood thrown in for old time’s sake. Sure, vintage cars are fun to look at; but does anyone really want to go back to a time when sporty tailfins meant “style” and a speedometer, tachometer, and analog clock in the dashboard were considered the cutting edge of creature comforts?