Body Shop

Auto Body Shop Collision Repair Certification: What It Means

Interior of Keri Coach Works Body Shop in Westbury, NY

“Excellence is never an accident. It is always the result of high intention, sincere effort, and intelligent execution; it represents the wise choice of many alternatives—choice, not chance, determines your destiny.”
—Aristotle


In any field of human endeavor, certain principles of excellence remain constant. These include:

  • Love what you do.
  • Knowledge is power.
  • Build on your experience.
  • Competence is an endless quest.
  • Improve your craft daily.
  • Never stop learning.

Striving to achieve these principles is what sets successful individuals and businesses apart from all the others. This truth applies to all types of work, whether you are a custodial worker, a heart surgeon, or the CEO of Fortune 500 company.

And in this age of super-specialization, it especially applies to today’s auto body collision repair shops. Long gone are the days when any reasonably competent mechanic could repair a damaged vehicle of any make and model. Nowadays, the sheer variety of technologies, materials, engineering, and even software that goes into building 21st-century cars makes such generalized knowledge less than useless.

At Keri Coach Works, we strive every day to demonstrate our dedication to excellence in service to all our customers. To that end, we have built our business by investing in the right tools and the proper training for all our collision repair technicians, so they are able to bring your damaged vehicle back to like-new condition—without compromising safety, warranty, or resale value.

As of now, the number of vehicle makes/models that we are qualified and certified to repair has grown to include the following.

Subaru Certified: Why It Matters

Subaru showroom vehicle

A body shop is a body shop is a body shop. Right? Wrong! As with any human skill, levels of expertise and experience will vary from shop to shop and from individual to individual. Some mechanics are just better at it than others; and the collective skill of all the mechanics working at a single facility can vary—often significantly—from one to the other.

Interior of Keri Coach Works Body Shop in Westbury, NY
Keri Coach Works, Westbury, NY

Similarly, a car is a car is a car. Right?! Wrong again! A long time ago, in an automotive galaxy far, far away, when the car industry was relatively young, one vehicle was more or less indistinguishable from another. Sure, some makes and models were simply better than others right off the assembly line. Some were known for their superior performance on the road, while others could boast about their extra-eyecatching stylish or sporty looks no matter where they were.

But aesthetics and engineering aside, underneath it all most automobiles could be characterized as “generic”: that is, they were all basically a collection of seats inside a box bolted to a chassis mounted on a set of four wheels—a self-motile machine equipped with lights and mirrors, propelled by a petroleum-fueled internal combustion engine, and controlled by a steering wheel, gear shift, gas-pedal, and brake. If it broke down, was involved in a collision, or otherwise damaged in some way far away from the dealer from which it was first purchased, no problem! Pretty much any competent mechanic could fix it. And if it needed new parts, again no problem: a good many of those parts were more or less standard and interchangeable from one make/model to another, and could easily be obtained from any well-stocked auto parts supplier.

Well, those days are long past.

The ABCs of Auto Body Shop Cleanrooms

Aluminum Auto Body
Aluminum Auto Body
(Source)

“Precaution is better than cure.”
— Sir Edward Coke (1552–1634)

When deciding on an auto body shop to service your damaged automobile, two of the most important factors to take into consideration are:

  • Quality of workmanship
  • Workplace safety

While these twin factors may seem quite different and apart, in reality they go hand in hand; and the thing that unites them is a sense of clean, uncluttered orderliness within the shop. Nowadays, one of the surest signs of such orderliness is the presence of a cleanroom on the shop’s premises. Here’s why.