Ask any BMW owner to describe in one word the #1 reason why they prefer to drive that make of car, odds are they will answer with the word: Performance. Which should come as no surprise. Inside and outside, the vehicle is meticulously engineered. When you sit down in the driver’s seat, it just feels right. After that, once you’ve started it up and begin driving, you immediately begin to notice those little pleasing performance features that make driving a BMW so special. The responsive feel of the steering wheel is a case in point. The car turns exactly as you expect it, due in part to the vehicle’s exquisitely balanced weight distribution, which makes the car’s performance feel predictable, stable, and safe when turning.
Then ask that same driver to describe—in one word—how they themselves feel when driving a BMW, and odds are they will tell you it feels fun. From the comfort of the seats, to the smooth and predictable turning, to the quietness of the ride, to the countless little amenities, and much, much more, everything about BMW screams FUN!